Earned his first Ph.D. in Management Science and Engineering from Tsinghua University, one of the prestigious universities in the world. He earned his second Ph.D. in Media and Communication Studies from Bowling Green State University (BGSU). He is currently working as an Assistant Professor at University of North Texas (UNT). Dr. Zhang is interested in doing interdisciplinary research in several areas, including the measurement of media reputation, corporate communication, strategic communication, and audience research. Dr. Zhang received 14 top paper awards from academic conferences and institutions. He has multiple publications in English, including 21 refereed journal articles (published or in-press), one research monograph (under contract), six book chapters (published or under contract), three encyclopedia entries, four case studies, two conference proceedings, and one teaching manual. He also has multiple publications in Chinese, including 23 journal articles, one research monograph, one edited book, and three book chapters. He has 31 authored/coauthored research papers presented at conferences, such as AEJMC, ICA and BEA, and received multiple research grants/funding from academic and professional institutions.