Essay on the New Globalization

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In the neoliberal globalization after 1989, the dichotomy ‘freedom –repression’ is reshaped. On the one hand, thinking is considerably liberated, while the criteria and dimensions of the real globalization make it almost impossible to construct a specific hermeneutics of globalization. The neoliberal globalization has shaped a new ‘society of the good will’. This honest and intensive identification with the own system was certainly the product of the message of the year 1989, a certain ‘end of the history’, which at a macro scale appeared as a model that was undoubtedly better than the previous one. This is not a detailed description of a real process, only an interpretation of a large historical arch: from the total identification (with the ideal new world) up to the manipulation (not yet quite totally realized), what started by the turning point of the collapse of the historical credibility of the new establishment through the year 2004 (George W. Bush's Iraq war) and/or of the year 2008 (World Financial Crisis). Do we come once to the new comprehensive and decisive manipulation of the ‘society of the good will’, which remained enthusiastic with the values of the year 1989? The novelty of this manipulation is that this time it is not aimed at the deprived, the wretched, the poor or social classes that should be appeased or diverted in the articulation of their real rights and disadvantages. This time some social classes are manipulated which are satisfied and identify themselves with the establishment, and also are satisfied with the current state of the world and globalization.

Keywords: theory of globalization, functional system theory, state debt, monetarism, neoliberalism, post-industrial society, imperialism, new manipu-lation, society of the ‘good will’.

Endre Kiss, professor for history of philosophy at the University Eötvös (Budapest) and professor for German Literature more